One way to sum up the Winchester: event facility management that keeps up with a changing world.
The Winchester’s essential purpose is to enhance event experiences with the possibilities of the online world. Even when we can gather together again, there’s no going back to offline only.
Think about when you attend a live event: any live event, from conferences to music festivals to town halls to trade show exhibitions to even college or high school.
Because live events involve the gathering of people, they’ve all traditionally happened in physical places designed or adapted to serve the type of gathering intended by whoever organizes the event.
These physical places all require some kind of facility management. Consider how hotels, concert or sports arenas, office buildings and schools all have established building management and service staff. Even outdoor festivals are adopting established managing organizers. Facility management either comes with the rent, or in the case of outdoor events, can be more ad hoc and even require volunteers.
Other things live event venues all offer:
Opportunities for spontaneous socialization with friends and strangers.
Routes to navigate between event activities.
Production technology and expertise.
Event news and broadcast announcements.
Galleries and sponsored advertising.
Event venues also contribute to the cultural meaning of a place that last in local and visiting memories alike.
This is because events are exclusive moments in both place and time — temporary, yet momentous in nature.