Our software solutions leverage the Experience API (xAPI), a groundbreaking communications protocol that enables different technologies to share information about the user experience. Also known as “Tin Can” (remember making telephones out of two tin cans and a string as a kid?), xAPI creates meaningful, manageable, abundant and measurable data out of otherwise fragmented elements of user interactions, generating powerful insight into the effectiveness of our digital products.
Behavioural analytics provide real-time understanding of when and how users interact with your online resources. This also gives you real decision-making data for asset re-configuration, ROI (Return on Investment) reporting, and designing future programs.
Such deepened understanding of user behaviours means:
Workshop and event organizers know their audiences better than ever before
Educators can design superior learning programs to reach desired outcomes in students.
Digital Asset Managers can improve workflows and hone their media branding.
The possibilities are endless. (For example, we see xAPI data eventually feeding predictive AI engines.)
Imagine capturing lucrative new market niches by capitalizing on emergent user behaviours that often remain hidden in how we work and play. Intelligence built out of such deep levels of qualitative, values-based information — information previously considered intangible — immensely enhances our relationship with our users.
People process information in narratives. xAPI transforms data into the kinds of stories that break us out of our comfort zones... and into the high-achievement zone.